A house
full of
Pokémon.

Niek Schreurs

Head of Growth & Marketing · Ditto

Ditto helps you take control of your medical care.

▢assets/ditto.png
app screenshot

The product. A clear summary of every appointment, shareable with the family and carers who help you manage it.
The team. Niek owns the full funnel; Wouter is the growth engineer. Two people.
The bet. Leverage through AI systems, not headcount. Seed closed March 2026.

Meet the family.

Porygon
Analytics: funnels, MAU, attribution
#insights

Gengar
Growth: experiments, ship or kill
#product-growth

Kadabra
Product owner: backlog, RISCE
#product-owner

Tangela
Retention: cohorts, churn
#retention

Diglett
Feedback: reviews, surveys, NPS
#user-feedback

Lapras
Expansion: markets, competitors
#expansion

An agentic way of working becomes a way of building culture.

Why it pays off

Better questions, better thinking. The roster teaches the org to think in questions — and to know who to ask.
People reach past their lane. Engineers pull growth data; PMs touch tools they’d never normally open. Asking Porygon beats learning Mixpanel.
Growth literacy spreads. Engineers quote business metrics; people ask, unprompted, how live experiments are doing. Growth stops being one team’s job.
Culture, not tooling. Working in dialogue with agents becomes “how we work here” — onboarding, rituals, jokes, identity.

Your org chart now includes non-humans. We design them like culture, not tools.

Porygon

Pulls from MixpanelAdjustGranolaLinear

Let’s give it a question now. Porygon takes about a minute to answer, so we’ll fire one off here and look at the results in a few slides.

From a Slack mention to an answer.

01 · Trigger@PorygonTagged in #insights.

02 · SlackEvents APIapp_mention fires a webhook.

03 · GlueCloudflare WorkerVerifies, acks <3s, fires the routine.

04 · BrainClaude routineReads its prompt, queries the data.

05 · ReplyIn-threadPosts the answer as Porygon.

An instant “on it” lands first, then the real answer in-thread, about a minute or two later.
Prompt lives in git. Editing Porygon is a pull request: no redeploy, instantly live.
Only pays when tagged, and the whole setup is a reusable blueprint for the next agent.

Feature request

Tagging routines directly in Slack, where the tag is the actual trigger.

No Cloudflare Worker glue needed. Just @Porygon in any channel and the routine wakes up natively. The tag becomes the trigger.

No SQL. No dashboards. Just a sentence.

Live demo

Let’s look at
the results.

Asked

@Porygon how many Core MAU?

Asked

@Porygon installs last 7 days by channel?

Asked

@Porygon why did activation move?

Which Pokémon — or any character you love — would you bring to your team?

Build them as a Claude routine and bring them to life in Slack.

Thank you.

niek@ditto.care

dittocare.com

DittoCare/ditto-growth

A housefull ofPokémon.

Ditto helps you take control of your medical care.

Meet the family.

An agentic way of working becomes a way of building culture.

Porygon

From a Slack mention to an answer.

No SQL. No dashboards. Just a sentence.

Let’s look atthe results.

Which Pokémon — or any character you love — would you bring to your team?

A house
full of
Pokémon.

Let’s look at
the results.